If your company or organization is trying to influence a political issue that isn’t well-understood, advocacy white papers can provide a concise review of the alternatives with a clear case for the advantages of your stance. That’s especially true when the people who are making decisions about what matters to you don’t know as much … Read more
Deciding how to structure white papers is important before you begin to write them. While blog posts these days are typically between 700 and 1000 words, white papers are generally between 1500 and 5000 words. That typically works out to 6 to 20 printed pages. However, you shouldn’t set an arbitrary length. Instead, focus on … Read more
Focusing on white paper readability is critical because the information you’re planning to put in your white paper is valuable to the people who will read it. After all, that’s why you’re developing a white paper in the first place. So be sure they can actually read it. Unlike advertising and brochures, white papers shouldn’t … Read more
You may find fault with the idea that wisdom comes with age, but there’s a tendency among many younger people in business to assume that lessons learned in the past have little value when applied to today. That’s especially true when it comes to marketing. It’s true that many social media channels have been developed … Read more
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. They may not know how to write white papers Even if your team members are skilled writers, they may not be able to articulate … Read more
Complex supply chains and white papers work well together because they can help you effectively deliver your messages to multiple audiences. Complex supply chains and white papers used together Suppose your company manufactures replacement gaskets for auto, truck, and industrial engines. You don’t sell directly to the service technicians who install the gaskets when engines … Read more
There are many advantages to asking a professional white paper writer to handle your white paper project. A professional white paper writer has more time Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going … Read more
Where can you find the right white paper writer to write your white paper? While many people out there call themselves writers, they may not be the best choice. Here are some thoughts as you consider your options: Is that English major a white paper writer? Your friend always got As on term papers, but … Read more
One hesitation some companies have when it comes to developing a white paper is that they’re not sure about where they’ll find the white paper information needed to make a compelling case. Actually, the information you need to write a powerful white paper may be closer than you realize. White paper information from your own … Read more
Marketers use maps on websites and other communications materials to indicate the locations of businesses and events. That’s good thing for the visual learners out there. Sometimes, though, those marketers shoot themselves in the foot by ignoring the conventions that have become common in mapmaking over the centuries. For example, professional mapmakers indicate bodies of … Read more