Tag Archives | websites

REPEATING YOURSELF ISN’T A BAD HABIT

I’ve noticed that many companies exhibit an unusual paranoia about repetition. Once they mention something in an ad, a brochure, or on a website, they don’t think they should mention it again. I’ll often hear them react to a recommendation by saying “we promoted that already” or “we already told our customers that.” The same […]

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PENNY-WISE AND WEB FOOLISH?

I sat in a room full of freelance writers at a recent conference when the subject of websites came up. One of the writers asked if there was any way to develop a website for next to nothing, and she was nearly overwhelmed with suggestions. My fellow attendees mentioned a host of templates, free sites, […]

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