Keep older eyes in mind with graphic design for seniors
Graphic design for seniors considers changes in people’s vision.
What marketers can learn from Janet’s shower
If I mention the word “psycho,”, there’s a very good chance that a certain black and white image will spring to mind: water trickling into a shower drain, slowly being supplanted by a darker fluid, all punctuated by ear-piercing shrieks. There’s also a very good chance that you just shuddered a little. Assuming that image … Read more
Case studies prove how smart you really are
What makes you and your company the best at what you do? How well do your prospects and current customers understand your expertise and capabilities? Do they grasp just how good you are and what separates you from the rest? Most organizations try to convince customers and prospects rolling out tired language about their “world-class … Read more
Meaningful is More Powerful than Powerful
If you think that sending a more powerful message is the best way to get a rise out of your audience, you’re probably wrong. Oh, it’s a popular request, and people tend to equate popularity with effectiveness – just look at most presidential elections. But following the herd is rarely the most intelligent approach, and … Read more
Seven smart strategies for delivering bad news
We all have to share news we’d rather avoid now and then. Could be a cost increase. Perhaps it’s a layoff. A cutback in business hours. A product upgrade that’s been pushed back. Worse-than-expected earnings. Or a security breach. How you communicate bad news has a significant impact on your organization and its reputation. In … Read more
Owning graphic design software doesn’t make you a graphic designer
I passed the yard sign several times before my curiosity got the better of me. Was it an abstract watercolor in shades of gray and rose? And why was it in someone’s yard? As I walked up and studied the sign, I realized that it was promoting a community event that had nothing to do … Read more
Connecting is about your audience, not about you
The continued explosion of social media is a clear reminder of just how badly we humans want to connect with each other. Unfortunately, too many companies completely ignore that reality when they try to communicate with customers and prospects. Doesn’t matter whether they’re using social media posts, an email, or a website – they do … Read more
Talk to a writer before you start writing
Years ago, a wise boss told me that the most affordable attorney I’d ever hire is the one I called before making a decision or taking an action. I’ve since come to realize that the same holds true with writers. I’ve often seen organizations decide to tackle writing a new website, guest blog post, or … Read more
Don’t let technicalities ruin your technical communication
Companies and other organizations develop technical documents like white papers and blogs to explain the advantages they offer or to educate their stakeholders about situations or issues. Unfortunately, all too often, those efforts fall short of their objectives. Their target audiences come away not knowing any more, so the organization’s team has essentially wasted the … Read more
Sharing what you know can pay hefty dividends
Not so long ago, we thought of information as a prized possession that was to be guarded closely. Today, those who are willing to share their knowledge can gain a competitive advantage. As with so many things, the arrival of the digital universe changed everything. Now, when we want to know about nearly anything, a … Read more