You’ve spent six months getting your company’s new website put together, and now you’re ready to tell the world about it. What a waste of your time. I understand you and your team have worked hard, and you’ve invested more money into the process than you wanted. Your new site is truly a humdinger, and … Read more
There are many misunderstandings about white papers and copyrights. When organizations develop white papers, they may want to include information they’ve seen in another publication or online. However, doing so may involve breaking the law. About copyright law Which law? Copyright law. Unless they obtained specific permission from the creators of the publication or website, … Read more
Companies that make the extra effort to survey customers of their products and services usually gain my admiration — except when their approach to that survey makes me never want to do business with them again. There’s a lot of sense behind taking the time to follow up with the people who use your products … Read more
Your company has developed a white paper, but after reading it a couple times, you wonder if you should have that white paper rewritten. All the right information is in there, but it just doesn’t sound right. You can’t quite put your finger on it, but it’s not as good as you think it should … Read more
Companies that hire white paper writers have made a smart business decision. Hiring a white paper writer instead of writing a white paper yourself not only means you can stay focused on your job’s normal responsibilities, but gives you someone who will approach the project with more objectivity, an outside viewpoint, and stronger skills. How … Read more
I’m certain your company offers outstanding products or services. I’m just as certain that the best way to promote those products or services is to stop talking about them. I’m not suggesting that marketing efforts are useless or the products or services should sell themselves. What I am saying is that too many companies become … Read more
How do you start a white paper? It’s one of the questions I hear most often from people who would like to tap into the many advantages white papers offer. The question doesn’t always mean the same thing, though. Some want to know the process for getting started on writing a white paper, while others … Read more
White papers quote experts for many reasons and doing so is often a good idea. There are a number of advantages to quoting experts in your white papers, including these: White papers quote experts internal and external You may have subject matter experts (SMEs) within your organization and quoting them within your white paper is … Read more
If you’ve ever read a magazine article or lengthy blog post from a corporate leader and wondered how a top exec found the time to write it, you’ve discovered a little secret. Many corporate leaders (and professionals) who have plenty they want to say, but far too little time to capture those thoughts in words … Read more
There are several types of white papers companies may use as part of their marketing communications efforts. While the potential types of white papers are limited only by the creativity of those who develop them, most will fall into one of the following four categories. 1. Types of white papers for background information Some white … Read more