education Archives - Scott Flood Writing

Educate and connect with professional journalists with white papers

January 19, 2022 by Scott Flood

Professional journalists face two significant challenges when working on stories. First, they generally are operating on a tight timeframe, often with a hard deadline that’s much closer than they’d like. Second, they now have access to more information from ever before, but it can be difficult to winnow that information down to the most useful … Read more

Do you suffer from the education curse?

December 14, 2021 by Scott Flood

There’s a phenomenon I’ve long observed affecting the ability of people to write clearly and effectively. Economists and psychologists have referred to the phenomenon as the “curse of knowledge.” In simple terms, it’s what happens when we fail to recognize others don’t know what we do. When we try to communicate with them, we use … Read more

3 ways to use white papers to educate your teams

October 20, 2021 by Scott Flood

One of the most common purposes for white papers is to educate key audiences such as customers and prospects. But there’s another audience for which white papers are just as effective at educating. That audience is internal staff. White papers to educate internally Most people think of white papers as external marketing documents and they … Read more

Using educational white papers as a powerful marketing strategy

January 27, 2021 by Scott Flood

If your company and its products or services are at the forefront of your market or industries, you may actually be at a disadvantage that educational white papers can solve. That’s because prospects are less likely to choose something they don’t fully understand. The advantages and superiority of your new approach may be obvious to … Read more

Innovation demands education

August 12, 2020 by Scott Flood

Some companies are constantly focused upon staying at the forefront of their industries. But when you take on the mantle of “innovator,” you also assume the responsibility of an educator. That’s because when you stake out new territory, it’s new to everyone else, too. The advantages and superiority of your new approach may be obvious … Read more

MISTAKES, MISHAPS & EDUCATIONAL SILLINESS

May 20, 2015 by Scott Flood

One of the most commonly misused word pairs is flare/flair, but it was distressing to see the Indianapolis Star make that mistake in a recent headline. The item was a brief review of a restaurant that serves Latin American cuisine, and the headline read “Brunch with Latin flare”. I assume they meant that the food … Read more

FOOLS ABOUT SCHOOLS

January 29, 2014 by Scott Flood

We’ll continue our ongoing series of typos, wrong words, misspellings, and other goofs with a look at three embarrassing mistakes by media professionals who were covering education issues. There’s a particular sense of unease when mistakes creep into education coverage (or, for that matter, when materials created by schools contain mistakes).

Eagle-eyed typo spotter Steve Gutermuth shared one from the Johnson County Daily Journal. The January 19 headline for an online story on local results of Indiana’s school evaluation system read “After grades drop, school puts pencil to pape.” We’ll assume that will improve its grad.

SUCCESS STORY: TURNING AMATEURS INTO INVESTORS

October 19, 2011 by Scott Flood

How do you make everyday working people feel confident enough about investing that they’re willing to put more of their hard-earned dollars into your mutual funds?

General American Insurance knew that companies have two reasons to encourage 401(k) plan participation: financially secure employees are happy employees, and larger employee contributions mean managers can park a bigger share of their own earnings in the company’s plan.