White paper typos can be deadly in white papers. Some people who make a mistake shrug and say, “nobody’s perfect.” Others think typos are just a tiny issue and not worth addressing. What they don’t realize is those pesky typos have a more insidious side. Even if we brush them off at a conscious level, … Read more
As social media grows, all sorts of companies and organizations have been trying to court followers. You probably receive solicitations through Facebook and other platforms asking you to like their pages, follow them, or take whatever action fits the specific channel. Visit a store or a restaurant, and you’ll see the same. I drove past … Read more
If you want to know how to write a great white paper, your work doesn’t begin when you start drafting sentences and combining them into paragraphs. The key to writing a great white paper comes in preparation. The more you do upfront, the better able you’ll be to write a great white paper that will … Read more
It’s not unusual to see postings on industry message boards and social media saying, “white paper writer needed.” Often it’s because company marketing executives or sales leaders ask their teams to write white papers to share important information with key stakeholders, and the teams realize there’s a better way. Why is a white paper writer … Read more
If you’re looking for a powerful way to differentiate your company from your competitors, I have a simple suggestion: just fulfill your promises. I know that sounds ridiculously simple, but recent experiences with companies that depend upon top-notch service to draw repeat business have convinced me that far too many organizations see promises as tactics … Read more
It’s time once again to present some typos and other amusing mishaps that appeared in the media. I don’t poke fun at individuals for making mistakes, but professionals should know better. All three of these examples involve the use of the wrong word. In each, the writer chose a homophone of the intended word, and … Read more
Knowing how to write a white paper format is one of many decisions you’ll have to make if you need to create a white paper for your company or your organization. Some people claim that white papers have to be in a certain format, but that isn’t true. There are any number of formats that … Read more
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write a white paper, there’s an important question you need to answer before you’ve written a single word: what do you want people to do after they’ve read it? Some people may think the answer to … Read more
If you bring a group of business owners or managers together and ask them the most effective way to promote their organizations, you’ll get a wide range of answers and little agreement. One may insist on blogging, another on radio spots, a third on coupon envelopes, and a fourth may affirm billboards are the only … Read more
We enjoyed the quick-service restaurant’s food, but their service was often way beyond poky. That evening, I called in our large order and was told it would be ready at 5:45. Arriving at exactly 5:46, I discovered that only was my order not ready; nobody had even begun to prepare my food. The manager shrugged, … Read more