Effective white papers may be written about any number of topics, but they all share a single trait: solid proof for the messages they want to convey. Sometimes, a company will decide to develop a white paper to promote a product, service, or other concept, but instead of providing factual proof, they’ll fill the white … Read more
A recent visit to a healthcare provider provided an excellent example of how bad customer service — even before an employee opens their mouth — can undo the most carefully crafted business image. The facility for this healthcare provider is brilliantly designed. The interior décor is tasteful, with many deliberate touches and special finishes creating … Read more
Turning to a B2B white paper writer offers many advantages A B2B white paper writer brings special expertise to developing B2B white papers to help companies with marketing and communications objectives such as lead generation. Of course, that also raises the question of why a company would turn to an outside B2B white paper writer … Read more
I wonder if you can answer a very simple question about your business. Do you do a good job? By that, I mean do you accomplish what you set out to do for your customers and clients? Do you provide more value than your competitors offer? Are your customers better off because they work with … Read more
After six months of tireless effort, your company’s new website has been launched, and you’re ready to announce it to the world. That’s probably a waste of your time. Hey, I get it. Everyone’s worked hard, and you’ve invested a small fortune into the process. Your new site is quite impressive, and you’re deservedly proud. … Read more
Many organizations develop technical white papers to explain the advantages they offer or to educate their stakeholders about situations or issues. And all too often, those technical white papers perform poorly. So the stakeholders come away not knowing any more and the organization’s team has essentially wasted the time they spent developing them. Why do … Read more
Most people don’t agonize about how communication works. We simply do it. If we leave agonizing to the academics, we can break communication into three parts. There’s the composition of what’s going to be communicated, the delivery of that message, and its reception by another party. As a writer who helps companies and other organizations … Read more
If your company wants to get more leads, working with a white paper writer in Indiana may be an excellent strategy. Creating and offering white papers is a common lead-generation approach for companies in many industries in Indiana and elsewhere. While some companies try to write white papers using internal staff, there are many advantages … Read more
Every business has its slower moments. When they happen, instead of trying to find ways to kill time, use the opportunity to tidy up your website and other marketing materials and toss out the obsolete trash. That way, they’ll be updated when things get busy again. I rarely find websites that wouldn’t benefit from a … Read more
White paper graphics can provide a powerful addition to your white paper, as long as you’re choosing the right types of graphics to educate and inform your reader. Organizations typically develop white papers to convince readers that their product, service, or strategy is the best approach for a particular need, and carefully selected graphics can … Read more