Archive | Direct Marketing

SUCCESS STORIES: HANGING AROUND THE OFFICE

B2B companies want to be noticed, and they need to remembered, so that when a company needs their services, they’ll call. But how do you do that in today’s noisy, fast-changing marketplace? Russell Martin & Associates is one of the IT industry’s most-loved training firms. Instead of delivering the standard, dull training presentations, they’ve developed […]

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MORE EVIDENCE MAIL STILL WORKS

If you’re not a history buff, you may not be familiar with the Maginot Line. After being battered by Germany during the First World War, and nervous about a second invasion, France decided to protect itself by building an amazing “wall” of defensive artillery along the Franco-German border. They put all their faith in this […]

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