Keep older eyes in mind with graphic design for seniors
Graphic design for seniors considers changes in people’s vision.
Try these ways to repurpose white papers you’ve developed
If you’re seeking ways to repurpose white papers, you’ve probably already started to see the benefits of using a white paper as part of your marketing strategy. While a white paper is one of the most important types of long form content available for a content marketing strategy, it can also be the source for … Read more
What marketers can learn from Janet’s shower
If I mention the word “psycho,”, there’s a very good chance that a certain black and white image will spring to mind: water trickling into a shower drain, slowly being supplanted by a darker fluid, all punctuated by ear-piercing shrieks. There’s also a very good chance that you just shuddered a little. Assuming that image … Read more
Case studies prove how smart you really are
What makes you and your company the best at what you do? How well do your prospects and current customers understand your expertise and capabilities? Do they grasp just how good you are and what separates you from the rest? Most organizations try to convince customers and prospects rolling out tired language about their “world-class … Read more
Meaningful is More Powerful than Powerful
If you think that sending a more powerful message is the best way to get a rise out of your audience, you’re probably wrong. Oh, it’s a popular request, and people tend to equate popularity with effectiveness – just look at most presidential elections. But following the herd is rarely the most intelligent approach, and … Read more
White papers for agribusiness are fertile soil to grow powerful marketing tools
White papers for agribusiness purposes are more than just powerful documents on their own. Business white papers can actually serve as effective incubators for all kinds of marketing materials and strategies. After an agribusiness industry company develops a white paper, they can use it as the basis for other marketing and communications channels. The agribusiness … Read more
Seven smart strategies for delivering bad news
We all have to share news we’d rather avoid now and then. Could be a cost increase. Perhaps it’s a layoff. A cutback in business hours. A product upgrade that’s been pushed back. Worse-than-expected earnings. Or a security breach. How you communicate bad news has a significant impact on your organization and its reputation. In … Read more
Owning graphic design software doesn’t make you a graphic designer
I passed the yard sign several times before my curiosity got the better of me. Was it an abstract watercolor in shades of gray and rose? And why was it in someone’s yard? As I walked up and studied the sign, I realized that it was promoting a community event that had nothing to do … Read more
Proven tip: don’t use acronyms and jargon in your white paper
There’s very good reason not to use acronyms and jargon in your white paper, even if you’re writing in an industry in which those acronyms and jargon are used frequently. That reason goes to the very purpose of a white paper: sharing information with people who probably don’t know the subject as well as you … Read more
Connecting is about your audience, not about you
The continued explosion of social media is a clear reminder of just how badly we humans want to connect with each other. Unfortunately, too many companies completely ignore that reality when they try to communicate with customers and prospects. Doesn’t matter whether they’re using social media posts, an email, or a website – they do … Read more