Writing Advice

9 tricks for better proofreading

proofreading can be hard

Is proofreading important? Have you noticed the dramatic increase in the number of typos and other mistakes in materials produced by companies and organizations? I suspect it results from three factors: emphasizing haste over quality, relying on software spellcheckers, and unfamiliarity with spelling and language. Granted, the mistake someone at your company makes may not … Read more

Seven steps for making writing easier

“I hate writing!” Perhaps that should be music to my ears because it ensures a steady stream of work, but it saddens me. Many people dislike (or even fear) writing and are intimidated by knitting words into sentences and sentences into paragraphs. Nearly everyone needs to write now and again. Being able to assemble words … Read more

Smarter ways to hire white paper writers

someone who needs to hire white paper writers

Companies that hire white paper writers have made a smart business decision. Hiring a white paper writer instead of writing a white paper yourself not only means you can stay focused on your job’s normal responsibilities, but gives you someone who will approach the project with more objectivity, an outside viewpoint, and stronger skills. How … Read more

Here’s why your team shouldn’t write white papers

write white papers together

Choosing your internal team to write white papers may seem like an obvious choice, given their familiarity with the information in those white papers, but there are many reasons to look elsewhere for help. Non-writers shouldn’t write white papers Your team members may be skilled writers, but that doesn’t mean they’ll be effective at articulating … Read more

Don’t let the wrong people share your company’s story

ghostwriter

I’ve long recognized many of the companies with the best information do the worst job of presenting it. It’s clear they have the expertise, but the wrong people are responsible for sharing that knowledge. It’s not really the fault of those individuals.  Each of us has specific skills and knowledge areas. But while someone in … Read more

Improve your writing by starting in the middle

Many people regard having to write as sheer torture. Unfortunately, nearly every job or business endeavor demands a certain amount of that torture. The good news is that there’s a simple trick that can make your writing easier and more effective. That trick is starting somewhere in the middle. If that sounds odd, consider that … Read more